Ephemeral Gin
packaging design
OVERVIEW
Produced in Germany, Ephemeral Gin is a concept Gin that pays homage to the profound symbolism of 17th-century Vanitas art. They are produced in small batches and handcrafted with freshly foraged botanicals coming from the Black Forest in Germany.
SOLUTION
The solution is an amber bottle inspired by old apothecary medicinal bottles. Each label contains illustrations of the botanicals within and vanitas imagery such as an hourglass, burnt-out candle, and a fallen chess piece amongst other items.
MOODBOARD
TARGET AUDIENCE
PERSONA 1: Freelance Graphic Designer - Adrian, 38, Los Angeles, CA
Interests:
-art galleries, travel, museums, cultural events
-appreciates symbolism within artworks
-likes to paint and draw
Buying Habits:
-appreciates the artistic effort behind a brand
Preferred Brands:
-small businesses
Quote:
“I appreciate great attention to detail, anything with hidden symbolism is always cool, specifically when it’s done in a subtle and clever way.”
PERSONA 2: Art History Professor - Rik, 55, New York, NY
Interests:
-likes playing chess
-hosts dinner parties at home
-has a pretty nice home bar and likes to display his drinks and their packaging
Buying Habits:
-willing to pay more for better quality
Preferred Brands:
-pays for a monthly restaurant/bar membership so it isn’t overcrowded when he goes
Quote:
“I’m a host type, I enjoy a good night in with friends, obviously we’re talking art history a lot of the time, it’s important to keep that cultural heritage alive ”
PERSONA 3: Mixologist - Vanessa, 30, San Diego, CA
Interests:
-craft beverages
-drinks that have natural quality ingredients
-beverages with a back story that she can share with her customers
Buying Habits:
-prefers artisanal products
Preferred Brands:
-consortium holdings restaurants -speakeasies
Quote:
“If a spirit has quality ingredients and a good back story I can share with my guests then I’m forever a loyal customer, plus that’s an easy sell.”
THE LOGOTYPE
The typography selected for the logotype, named Klarissa Contour, was crafted by German Typographer, Dieter Steffmann, renowned for its frequent application in titles or headings. My choice of this typeface was motivated by its vintage aesthetic; its designer unbeknownst to me initially. Upon discovering the typographer's German origin, I found it to be an even more fitting complement for a Gin originating from Germany.
The other typefaces utilized were Brittany Signature for its handwritten style, Chapbook for its old-world charm, and Avenir for its legibility.
COLOR PALETTE
The color palette employed draws inspiration from the rich hues of autumn, carefully chosen to evoke a moodiness reminiscent of the atmospheric depth found in Vanitas' paintings.
