My Stories Matter

Role

UI/UX

Web Designer

SCOPE

Information Architecture

Responsive Landing Pages

Tools

Figma, Photoshop, Indesign

Company

My Stories Matter

OVERview

My Stories Matter needed to expand its digital footprint with dedicated entry points for diverse user intents—from customers seeking full-service memoir design to those gifting guided writing experiences. The challenge was designing a suite of high-converting landing and informational sub-pages that maintained strict brand consistency, simplified complex service comparisons, and enabled seamless engineering implementation.

Design System Application & Execution

Leveraged and extended the existing internal component library to construct consistent, production-ready layouts:

  • Pattern implementation: Utilized the design system to ensure alignment with brand guidelines.

  • Component optimization: Adapted elements to fit landing page requirements, maintaining clean layout hierarchy without breaking system consistency.

  • Responsive layouts: Applied auto-layout structures to ensure seamless transitions across desktop, tablet, and mobile viewports with appropriate hand-off including redlines and annotations

  • Pattern implementation: Utilized the design system to ensure alignment with brand guidelines.

  • Component optimization: Adapted elements to fit landing page requirements, maintaining clean layout hierarchy without breaking system consistency.

  • Responsive layouts: Applied auto-layout structures to ensure seamless transitions across desktop, tablet, and mobile viewports with appropriate hand-off including redlines and annotations

Simplified

I cndjs

I dwell in Possibility —
A fairer House than Prose —

© 2026 Bianca Gutierrez. All Rights Reserved.