Packaging Design for a Vanitas-Inspired Gin Label

Ephemeral Gin is a conceptual craft gin brand inspired by 17th-century Vanitas paintings—artworks that explore impermanence, mortality, and the fleeting nature of pleasure. The goal of this project was to design a brand identity and packaging system that feels timeless, contemplative, and handcrafted, while still appealing to a modern, design-literate audience.

Rather than leaning into loud or trendy spirits branding, Ephemeral positions itself as a slow, reflective experience—a gin meant to be savored thoughtfully, not consumed casually.